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Media Management in the Age of Giants: Business Dynamics of Journalism - only $0.00
Readers are introduced to basic business concepts, terminology, history, and management theories, all in a context of contemporary events involving media companies in the act of doing business. Media Management in the Age of Giants is a fresh, insightful, practical media management textbook that examines the current media industry. Focusing on newspaper, TV and radio companies, the text is filled with real-life examples and interviews of media managers illustrating how management is being conducted in all kinds of media companies.. »